Gen Z Malls
> Gen Z Malls
No comments
mgolenzer@viclen.com

Generation Z is showing a welcome affinity for malls after millennials’ lukewarm allegiance, and mall owners are spending more time and money courting this generation. However, mall owners are reacting to a wave of recent disruptions to their properties by taking an extreme measure: They are banning all shoppers under 18 who aren’t accompanied by an adult.